• Nicolene Potgieter

How can your VA help you upscale your social media presence?

When you start out your social media accounts you have the best intentions to post content every day, knowing that having a social media strategy is an essential part of driving visibility for your business. BUT realize managing those accounts takes a lot of time, the time you don’t really have.

Placing your social media channels on the “we should do this better” list but soon, your activity fizzes out on your social media channels because you don’t have the time or resources to manage them well yourself. ! You know you should be doing more, but then you’d have to take time away from other vital activities.

This is one of the most familiar storeys of small business today, putting social media on the backburner. If this sounds like you, then it’s time to upscale your social media strategy.

Follow-through on social media strategy

Virtual assistants are great implementers – sometimes you’ll even find one who will help to contribute to your overall social media strategy. Importantly though, they’re there to ensure that the strategy you have in place is followed-through.

If you are not in a position to devote a full-time team member to marketing and social media, a VA can keep the wheels turning on your current strategy and improve that strategy into a successful process. Some of the keys to doing social media well are to post regularly, solicit engagement, and be responsive – all things a VA can do. The bottom line is that a VA helps you to maintain a social media presence.

Source and schedule posts

Finding suitable and accurate content for social media is the part that tends to take up the most time. The best plan of attack is to maximize your time by sitting down and planning a heap of posts in one hit, then scheduling via a social media tool can be most efficient.

Being pressed for time in your business, a savvy VA can take over the sourcing and scheduling of posts, keeping your accounts regularly updated. If you worry that by handing off your social media posting to a VA, you might lose your own “voice”, this doesn’t have to be the case though – keeping a VA involved with overall strategy will help to clarify what you need so that they can deliver it for you.

Respond and engage

By nature, the point of using social media for business is to be social. This means being responsive to comments and messages, engaging in conversations, and doing so in a timely manner.

Of course, customer preferences will vary depending on who your target demographics are, but you get the point. Customer expectation is increasingly toward fast response times and availability on social media. You are creating an impression of your business every time you post, and every time you are slow to respond or fail to respond altogether.

This is another area that a VA can handle. They can respond to messages and engage with comments in posts. You can come up with standards which they observe, including if or when an issue might need escalating. At the very least, if you receive a message that demands “customer care,” a VA can acknowledge that their message has been received and that someone will respond as soon as possible.

Ads and marketing campaigns

Targeting the right audience for your business is crucial and paid advertising on social media is a great way of doing just that! Platforms such as Facebook provide excellent targeting tools to help you narrow down your audience, but setting this up, along with putting your ads together, is another time-consuming task.

A VA is excellent for these tasks, strategize alongside you to know know what you want, and they can set it up, right down to creating your target audience profiles. But that is not where it stops, managing those targeted marketing campaigns is of high importance so you are able to make small changes, if necessary. Usually, you would run an ad for at least a week before looking at whether it is performing to your expectations. Don’t allow ineffective ad campaigns to continue running unchecked – you don’t want to waste your money!

Testing and monitoring results

Most social media platforms also provide analytics so that you can gather insights into your audience, understand preferences, and get a good idea of what types of posts or content are the most popular. If you want to see results and make improvements, then you need to be watching those analytics and using them to help you manage your account.

To ensure you get the information that will help to guide decisions on social media, choose which metrics are the most important to monitor. Your VA could then set up a monthly or weekly report, condensing data to only the most relevant information. This helps you to make smart decisions quickly, without having to sort data and pore over the analytics section yourself.

Final thoughts

Social media can be an excellent tool for driving visibility and engagement for your business, but it can also help to give the “wrong” impression if you don’t keep up with it. The trick is to be posting regularly and to be actively engaging with your audience – both of which take up a lot of time!

If you’re ready to upscale your social media strategy, then a VA is the perfect person to help you do it. While a VA is not necessarily a “social media manager” or strategist, they are great at implementing your strategy. This will help to keep you consistent.

Ready to find out more about what a VA can do to help you and your business? Book a consultation with our VA today – we’re happy to chat with you!

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